by Sean Brasington
30. March 2011 15:51
Beauty is more than skin deep they say, and our new website for the Spa PR Company certainly confirms this notion. We naturally believe that it scores highly when it comes to good looks, but delve a little deeper and you’ll discover that it delivers a bit more.
Spa PR are specialists in spa and beauty communications, and deal with a host of industry sectors from health & wellbeing to travel. The new site needed to not only clearly present the company credentials and sales messages, but also do its part supporting various PR activities on behalf of clients. Along with a News and Blog, our simple Windows Live Writer based content management system, drives a host of resources including Spa Loves, Spa Escapes and Late Deals all integrated with the usual social media tools such as Twitter and Facebook.
We’re obviously pleased with how the site has turned out, but Spa PR seem pretty happy too. Company Director Steve Malkin had some kind words to say:
“I really, really love our new website… it has great content, its very pleasing on the eye and perfectly positions us as comms experts for our markets”.
It’s early days, but already we are seeing a greater penetration in natural search despite the fact the site has not been optimised for specific keywords, showing that there’s no substitute for a website built to high accessibility standards. As usual we’ll be monitoring the user stats closely and hopefully writing a nice juicy case study shortly.
They also say that beauty is in the eye of the beholder, so have a look at the new SPA PR website and judge for yourselves.