by Sean Brasington
9. September 2011 11:33
- You won’t need to invest all that time-consuming effort of forging a close, working relationship with a web agency that has a vested interest in the success of your business.
- You no longer need to worry about looking distinct from your competitors. Surely everyone will start using pre-designed templates soon anyway.
- Intellectual property issues will be a thing of the past. As it’s going to look pretty much identical to a 1000 other websites anyway, does it really matter if you no longer retain ownership of your core branding ingredients?
- Costly, one-off fees will be a thing of the past. With an indefinite payment plan your capital outlay will be spread thinly. Who cares if it ends up costing far more in the longer run?
- If the site goes down or you need an urgent update you no longer need to rely on an agency to dig you out of a big black hole. There are plenty of really cheap freelance developers all over the globe who speak reasonably good English and are willing to stay awake for over 24 hours in order to comply with your time zones.
- No need to grapple with complicated site plans or wire frames. Web agencies always try and over complicate things when trying to deliver the best possible site architecture and user experience. If it’s not right first time, you can always start again.
- Potential money savings can be ploughed back into site promotion. Why not employ one of those companies who guarantee to get your site to the top of the Google rankings in a matter of days for example.
- Sleep easy in the knowledge that your website is hosted on a server that is shared with literally 1000s of other customers. There’s safety in numbers surely?
- Forget about the hassle of developing complicated, bespoke online business tools that apparently make everyone’s life easier and more efficient. A one size fits all may not match your exact requirements but hey, does it really matter when off-the-shelf is so cheap.
- You don’t need to be a geek and have to worry about boring coding issues. Who really cares if your site does not display correctly or works properly in certain browsers and devices? I’m still using IE6 and most sites don’t work anyway…
Of course, with all this spare time you can impress your friends by performing brain surgery or even offering to re-wire their house! I mean, how hard can it be?