www.mooredesigns.co.uk

New ecommerce site brings their products to online purchasers for the first time

Ecommerce | Web Development | Search Engine Optimisation (SEO) | Content Management System (CMS) | Hosting

Background

• Contemporary artist blacksmith specialising in bespoke garden seating and obelisks
• No historic ecommerce outlet online
• Old fashioned, paper based approach to shop processes
• Commissioned Gravitate Media following a successful longer term working relationship

Challenges

• To generate enough online sales to create a worthwhile ROI
• To design a showcase for a wide variety of product styles and categories
• To produce an online solution that would work with both in-stock and bespoke goods

Solutions

• SEO keyword research and selection for copywriting and site optimisation
• Focus on website architecture, structure and usability via wire frame development
• User-journey orientated design optimised for maximising conversions

Results

• Site has generated a significant number of sales leads within 2 months of launch
• Monthly natural search volume delivering 40% of total visitors

Please visit www.mooredesigns.co.uk