Please contact us if you are interested in finding out more about our design and marketing services.

Tel: 01273 704 777
or click here to email us.

Coastway Vets

Integrated Communications and Brand Management yields sustained and impressive growth for our oldest client, the Coastway Veterinary Group.

Brighton’s oldest and largest independent veterinary practice, with five surgeries across the city offering a wide diversity of specialist animal care from exotic pet and puppy clinics to complementary therapies.
One of our longest standing clients - we've been responsible for providing complete range of marketing and design support since 2001.

To maintain and build market share despite increased competition from corporate and other local veterinary groups.
Working with an existing logotype.
To create a strong brand identity and consistency across a wide range of media including: practice literature, press ads, direct mail, online, surgery interiors, uniforms, signage and POS.
To ensure that ongoing strategy is integrated appropriately and consistently across media channels.

Comprehensive brand audit across all surgeries resulting in a redesign of collateral from practice brochures, stationery, forms, signage, vehicle livery, uniforms and POS etc.
Bi-monthly meetings to discuss and agree ongoing strategy and marketing requirements.
Establishment of a strong and quirky brand ID using commissioned photography, focused on the relationship between pets and their owners.
A strong, consistent brand style that runs throughout all material.
A strategy based on the foundation message of total and cost-effective pet care from Brighton’s oldest and independently owned vets.
Tone of voice stewardship impacting on all aspects of client comms.
Community event participation including annual sponsorship of the Brighton Gay Pride Dog Show since 2006.
Press management and article seeding to ensure positive press coverage.
Early adoption of online to cement Google ranking.

Unprecedented practice growth.
Opened Coastway Portslade clinic and Pet Supplies in 2001.
New, state-of the-art flagship clinic in Kemp Town in 2006.
Expansion of Shoreham practice to larger premises in conjunction with Pet’s Corner.
Increased sales and revenue from retail POS areas in each clinic.
Less reliance on traditional advertising in favour of highly measurable and cost-effective channels such as SEO.