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Coastway Vets

Integrated Communications and Brand Management yields sustained and impressive growth for our oldest client, the Coastway Veterinary Group.

Brand Management | Integrated Communications | Web Development | SEO | Print Management | Print Design | Advertising

Background

  • Brighton’s oldest and largest independent veterinary practice, with five surgeries across the city offering a wide diversity of specialist animal care from exotic pet and puppy clinics to complementary therapies.
  • One of our longest standing clients - we've been responsible for providing complete range of marketing and design support since 2001.

Challenges

  • To maintain and build market share despite increased competition from corporate and other local veterinary groups.
  • Working with an existing logotype.
  • To create a strong brand identity and consistency across a wide range of media including: practice literature, press ads, direct mail, online, surgery interiors, uniforms, signage and POS.
  • To ensure that ongoing strategy is integrated appropriately and consistently across media channels.

Solutions

  • Comprehensive brand audit across all surgeries resulting in a redesign of collateral from practice brochures, stationery, forms, signage, vehicle livery, uniforms and POS etc.
  • Bi-monthly meetings to discuss and agree ongoing strategy and marketing requirements.
  • Establishment of a strong and quirky brand ID using commissioned photography, focused on the relationship between pets and their owners.
  • A strong, consistent brand style that runs throughout all material.
  • A strategy based on the foundation message of total and cost-effective pet care from Brighton’s oldest and independently owned vets.
  • Tone of voice stewardship impacting on all aspects of client comms.
  • Community event participation including annual sponsorship of the Brighton Gay Pride Dog Show since 2006.
  • Press management and article seeding to ensure positive press coverage.
  • Early adoption of online to cement Google ranking.

Results

  • Unprecedented practice growth.
  • Opened Coastway Portslade clinic and Pet Supplies in 2001.
  • New, state-of the-art flagship clinic in Kemp Town in 2006.
  • Expansion of Shoreham practice to larger premises in conjunction with Pet’s Corner.
  • Increased sales and revenue from retail POS areas in each clinic.
  • Less reliance on traditional advertising in favour of highly measurable and cost-effective channels such as SEO.

Please visit www.coastwayvets.co.uk

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