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dcarbon8 - branding and literature

New brand identity and print collateral supports continual success and expansion.

Corporate Identity Design | Brand Management | Print Design | Sustainable Print Management

Background

  • New breed of award winning carbon and sustainable consultants
  • Broad range of services and innovative online tools
  • Required a unique brand identity and related marketing collateral to help launch and expand company

Challenges

  • A fluid and evolving business strategy
  • A complex and wide set of business offerings
  • An increasingly competitive and busy marketplace
  • The need to produce all marketing output ethically inline with CSR responsibilities
  • To manage brand usage internally and by third parties

Solutions

  • Strong, abstract brand identity focused on target corporate market
  • Avoidance of visual cliches and over-used environmental iconography
  • Comprehensive brand guidelines and logo toolkit
  • Flexible format - specific brochures for each business sectors contained within a corporate folder
  • Responsible Print™ - all brochures and stationery produced to strict guidelines to minimise environmental impact
  • Fully print managed - designed to be produced in the most economical manner possible
  • Ongoing brand management to monitor correct use of company identity and guidelines

A selection of work completed for dcarbon8 to date:

  • Brand identity and guidelines
  • Brand and print management
  • Corporate folder and brochure inserts
  • Press advertising
  • Exhibition stand design and associated collateral
  • Public website and Supply Chain Network microsite
  • Supply Chain Network extranet (supply chain carbon management tools)
  • Search engine optimisation
  • Email marketing and data aquisition/management
  • Presentation and document templates

Results

  • dcarbon8 enjoyed rapid expansion and established itself as market leaders
  • Attracted large international corporate customers such as Sainsbury's, ProLogis and Lend Lease
  • Win Best Micro-Organisation at UK Green Business Awards 2008 and HSBC Start-up Stars Award 2007

Please visit www.dcarbon8.com

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