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Tel: 01273 704 777
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Fifth Element Accountants

Fresh new website and brand for accountancy practice.

Branding | Web Development | Content Management | Hosting | Pay Per Click

Background

  • Progressive, Brighton based firm of accountants in need of a new brand identity and website to help generate business growth

Challenges

  • To create a new brand that is current yet still feels trustworthy and established
  • To make potentially dry subject matter more engaging
  • To create a website that would act as an oracle for a client with a lot to say
  • To generate sufficient site traffic to drive new business

Solutions

  • A stunning creative for the new brand combining traditional typography with a contemporary graphical device
  • A palette combining fresh and vibrant colours offset against more established tones
  • Use of illustratations within carousel that really help create a more informal tone
  • Informal photography capturing personality of key staff members
  • A simple Blog and Help Zone all updated via a single interface using Windows LiveWriter
  • On ongoing, geographical based PPC (Pay Per Click) campaign

Results

  • It’s still very early days, but so far unique site visits have increased by 300% over previous version without any increase in marketing spend
  • Average visitor time on new site has increased from 47 sec to to 03:13

Please visit www.accountants-brighton.com

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