www.julianstephens.co.uk

Replacement ecommerce website delivers 450% more traffic, drives significant sales and streamlines offline processes.

Ecommerce | Web Development | Search Engine Optimisation (SEO) | Content Management System (CMS) | Hosting

Background

• Contemporary jewellery and silverware boutique in Brighton
• Zero return from existing off-the-shelf ecommerce website
• Old fashioned, paper based approach to shop processes
• Commissioned Gravitate Media following a successful longer term working relationship

Challenges

• To generate enough online sales to create a worthwhile ROI
• To create a site that would perform naturally in a highly competitive search market
• To design a showcase for a wide variety of product styles and categories
• To produce an online solution that would work with both in-stock and bespoke goods
• To make efficiencies by digitising offline processes

Solutions

• SEO keyword research and selection for copywriting and site optimisation
• Focus on website architecture, structure and usability via wire frame development
• User-journey orientated design optimised for maximising conversions
• Bespoke .NET content management system with SEO friendly URL re-writing
• Online system including stock control, sales invoices/delivery and supplier notification

Results

• Site has generated a 450% increase in traffic within 2 months of launch
• Monthly natural search volume delivering 40% of total visitors
• Without further marketing the site alone is achieving 5% of shop turnover
• Increased shop footfall and offline sales

Please visit www.julianstephens.com