Portal Claims

New brand and website delivers increased traffic and conversions.

Corporate Identity | Web Development | Search Engine Optimisation (SEO) | Content Management System (CMS)| User Tracking | Hosting

Background

• Leaders in the UK financial claims market
• Faced diminishing returns from online marketing campaigns
• A recession friendly but increasingly competitive marketplace
• Placed commission following recommendation and successful pitch

Challenges

• An off-putting and dated brand identity
• A tired and un-friendly website
• Long and complex online applications process
• Lack of user tracking to allow assessment of marketing data
• Limited reach and success in natural search results
• The need for integration with new office system

Solution

• To improve brand identity by creating a more established and trustworthy logo with a fresh and vibrant colour palette
• To undertake SEO keyword research in order to make selections for copywriting and site optimisation
• A comprehensive review and redesign of the website focused on maximising conversions
• A simplified and omnipresent online application form
• Introduction of Blog and dynamic FAQ sections
• Comprehensive user tracking to facilitate marketing analysis

Results

• Within 2 months of launch the new site improved on-site conversion rate by 70%
• Natural search performance improved, attracting 50% more visitors via search queries
• Sales growth achieved without increase in cost per acquisition
• Site has become benchmark for industry sector

Please visit www.portalclaims.com