Shared Beauty Secrets

Ecommerce integration and hosting upgrade harnesses the potential of TV exposure and PPC campaign delivers a healthy ROI.

Ecommerce | Hosting | Pay Per Click

Background

• The exclusive UK distributors of Lava Shells® products approached us for help prior to significant prime time TV exposure on The Apprentice (8 million viewers).

Challenges

• To ensure hosting infrastructure and ecommerce platform was robust enough to cope with up to 1000s of unique web visits within a very small timeframe (duration of the TV feature)
• To ensure website delivers maximum conversions during and after TV exposure
• Working with the site’s existing website code and design, integrate an ecommerce system for both Trade and Retail customers

Solutions

• An infinitely scalable, Cloud based hosting infrastructure
• A seamless ecommerce system using PayPoint to handle transactions between consumer and customer merchant account
• An ongoing Pay Per Click (PPC) campaign to help drive month-by-month sales

Results

• 100% website uptime throughout TV feature despite over 150000 hits to the site within a 15 minute period
• PPC campaign generating a ROI of approximately 450%
• A streamlined sales and fulfilment process via online platform

Please visit www.sharedbeautysecrets.com