Last Referral Wins
The Issue
Currently when a company runs an online advertising campaign through more than one ad network/tracking engine, the resulting sales are not de-duped. The consequence is a potential payment for a lead or sale to more than one party i.e. for every click through, not the channel that generated the actual sales conversion.
Taken from a recent article from e-consultancy the issue of sale duplication could be affecting as much as 30% of all sales driven though online marketing.
In an industry founded on the ability to deliver marketing that is highly targeted, controllable and measurable, why are we still grappling with issues of sales duplication?
Our Solution
By utilising Gravitate Media’s unique software, all tracking duplication is eliminated without having to change any current ad network or setup network deals.
The Last Referrer system works with your current ad systems and takes control, making sure that only the last referrer, or first depending on your business model, is paid.
The benefits
- Greatly reduces your online media spend.
- More accurate reporting from your providers (All the figures from each network / application should now tie up).
- Easy addition of ad new networks to your site.
- Can be easily incorporated into you existing site.
Example cost saving
A client receives about 1000 applications a day through their online portal. Of these about 86.5% come from more than one tracking engine - 865 applications with a payout rate of £13 each.
If we assume that 1 in 10 (10%) of these results in a duplicate payout, by implementing the Last Referrer system within their site, the client saves £1,118.00 per day or £408,070.00 pa on a media spend of £4.1 Million.
This was assuming a figure of 10% for duplicate payouts. However, the real value based on external research can be up to 30%.
Contact us for more information on the benefits and implementation of 'The Last Referrer Wins.'