Integrated Communications

The aim of integrated communications is to ensure consistency of message and strategy across a range of media, including online and offline channels. This cross media marketing approach not only helps maintain a coherent strategy and brand voice, but helps to achieve maximum profit for a minimum cost by utilising the appropriate media for the appropriate campaign.

At Gravitate Media we offer a perfect blend of multi-channel marketing experience to enable us to fulfil the most demanding of integrated communications briefs. No matter what marketing mix is required, we have the know-how to deliver.

Selection of our traditional marketing services:

• Press advertising
• Direct mail
• Public relations
• Outdoor advertising
• Radio and television advertising

Selection of our online marketing services:

• Search engine optimisation (SEO)
• Web traffic analysis
• User tracking
• Pay-per-click and affiliate advertising
• Social Media (Blogs/Twitter/Forums/RSS/Podcasts etc)
• HTML email marketing
• Surveys and questionnaires

Want to know more about cross media marketing strategy?

A well conceived and executed integrated marketing strategy not only can ensure consistent cross media communications, but helps target the most appropriate media. To find out more about please contact us.