Affiliate Advertising

According to Econsultancy, the UK affiliate advertising market was valued at £3.8 billion in 2008, a 22% increase from £3.1bn in 2007. This phenomenal growth is testimony to the medium’s strengths offering complete measurability, accountability and transparency.

What exactly is affiliate advertising?

Affiliate advertising or marketing refers to the practice where a merchant company (a retailer for example) places ads on participating websites. These affiliates receive a paid commission whenever a merchant’s products are sold via their site. Merchants often prefer affiliate advertising to alternative online marketing techniques as it uses a “pay for performance” model, where costs are not incurred unless a sale or lead is obtained (excluding initial setup charges).

A managed solution

Our team of media consultants have the experienced to ensure your affiliate advertising campaign runs smoothly and delivers potential ROI. Our fully managed solution includes the following services:

• Affiliate channel selection
• Negotiation of commission levels
• Ad distribution
• User tracking

Striking and compelling creative

Any advertising campaign is not complete without a striking creative that compels the user to engage with a call to action. We have the experience to target particular demographics and niche markets in order to produce highly targeted and successful online creative propositions. We provide the following creative services:

• Banner, Button, and Skyscraper creative suites
• Rich media campaigns

Want to know more?

Contact us to find out more about our affiliate advertising managed and creative services.