Email Marketing

Email is now the most popular form of direct response marketing in the US and is used primarily by 35% of companies compared to 25% that use traditional direct mail [source: Direct Partners via Brandweek, July 2008]. A recent UK email marketing survey found that 61% of participating UK businesses said that email delivers ROI of 300% or more, while 30% admitted to a ROI of more than 500% (source: Econsultancy Email Marketing Industry Census 2009).

The success and power of email marketing to deliver significant ROI is not surprising as it offers an inexpensive and immediate way to reach a large, and above all, targeted audience. However, in order for your email campaign not to fall short of expectations it is vital to avoid the many potential pitfalls.

The right blend of expertise

Planning and executing a successful campaign requires a blend of marketing experience, creative flair and technological know-how. We offer the following ‘permission based’ email marketing solutions to achieve real and measurable results:

• List management and acquisition
• Audience segmentation
• Creative concepts and design
• Newsletter template design
• HTML build and testing
• Broadcast and hosting
• Detailed campaign stats and reporting

Report and improve

In order to harness the many opportunities offered by email marketing we use Pure 360 email software to manage and drive our campaigns. This industry leading solution offers a wealth of powerful features including:

• Automatic subject line selector
• Deliverability checker
• Intelligent time sending
• Enterprise level reporting
• Email masking
• Post-click tracking
• Language module
• SMS and CRM integration

Want to know more?

Email marketing can help you engage more with your customers and build brands and grow sales. Contact us in to find out more.