PPC Campaign Management

Pay Per Click (PPC) or Paid Search can be a highly cost-effective and rapid way to reach a targeted market. Within less than a few hours of embarking on a campaign your PPC ad could feature on the first results pages of Google. Although 2009 saw an overall decline in online advertising, PPC media spend is still showing growth (it represents 59.3% of all online advertising spend in the UK - Interactive Advertising Bureau) and is testimony to the medium's ability to deliver demand-driven and highly measurable results.

The main attraction of PPC is that you only pay a fee when a user clicks on your ad and is sent through to your website. An agreed daily click budget can be set, and once this is reached, adverts will not be shown again until the following day, allowing close control of your budget. However, although the principles of PPC are relatively straightforward, managing an effective ongoing campaign requires an integrated approach ideally running in parallel within your SEO strategy.

A planned and strategic approach

We offer a wide range of PPC management services to ensure your campaign achieves the maximum return possible. Not only do these involve an in-depth study of your business and marketplace but typically involve the following:

• Keyword analysis
• Account set-up and administration
• Creative copywriting
• Bid management
• Tracking and comprehensive campaign analysis

Transparent and measurable reporting

Our online marketing services are transparent and highly measurable. PPC campaign management always includes monthly or quarterly reports detailing:

• Cost per click
• Total spend
• Enquiries/sales volumes
• Click through rates
• Cost per sale/enquiry and ROI

Want to know more?

Access our expert PPC services and establish an edge over your competition. Contact us to learn more about PPC campaign management.