Social Media Marketing Strategy

Social Media is the fastest growing digital marketing sector. 65% of UK companies use Facebook as part of their strategy and Twitter marketing has jumped from just 3% of companies 2008 to 49% in 2009 [Source: Econsultancy UK Search Engine Marketing Benchmark Report, April 2009]. What to many was seen merely as a passing fad, social media marketing is now firmly established as a major player in online strategy.

What’s all the fuss about?

Social media marketing is offers the ability to communicate in an instant, in real time. The growing collection of social media tools and online spaces let individuals and businesses accelerate their information and communication with a mass audience at a touch of a button (or keyboard). Consider that more than 120 million users worldwide log on to Facebook at least once a day and you get an idea of the power of the medium.

Like it or not real time web is here to stay and points clearly to how business and people and are using the internet now and in the future.

What does it mean for your business?

Generally if you have a message you want to spread then social media marketing is proven to be effective and should be considered as an integral part of your communication strategy. However, although initial investment may appear low, any strategy requires a long term commitment and resource allocation should reflect this. A neglected blog, for example, reflects poorly on an organisation and ultimately can damage a brand image.

How can we help?

We offer a broad range of services required to get the most out of your social media campaigns. These include:

• Blog design and set up
• Blog strategy and maintenance
• Twitter feed integration
• RSS and social bookmarking integration
• Editorial and copywriting
• Community research and development

Want to know more?

Whether your looking for a UK or international social media marketing agency, we have the knowledge and track record to make a difference. Contact us to find out more.