Website Traffic Analysis
You may have a great looking website but do you really know how it performs? Can
you identify its strengths and weaknesses in order to make improvements to maximise
it’s goals?
Undertaking website traffic analysis and correctly interpreting statistics is crucial
to any online marketing strategy. The resulting data not only shows overall visitor
volumes, but reveals more crucial information about a website such as how people
found it, how they interacted with it, what they bought or downloaded. Without this
user-journey information it becomes impossible to devise effective targeting of
marketing activities in order to increase conversions.
The power of Google Analytics
In order for us to obtain the highest standard of website traffic statistics we
install Google Analytics on all client’s websites as standard. Google Analytics is
a multi-featured, powerful solution, designed with marketers in mind. It can track
site visits, conversions and ecommerce transactions to an extremely detailed and
granular level. Furthermore it can plot the performance of individual marketing
campaigns, whether they’re on Google AdWords, Yahoo!, MSN or other affiliate networks.
Unlock your site’s secrets
Even if your traffic analytics package is up to the task, how do you interpret the
data correctly to make informed decisions? We can help unlock the secrets by developing
an ongoing and planned approach to evaluation. Our typical traffic analysis report,
for example, contains reviews and recommendations on the following:
- Detailed volume analysis
- Keyword selection and performance
- Specific page efficiency and click through rate
- Referring sites and link strategy
- Visitor behaviour
- Goal conversion paths and drop-offs
- Site indexing and search engine proliferation
Want to know more?
We work in close partnership with our clients to help them make real improvements
to their website’s performance. Please
contact us to learn more about our traffic analysis services.