Search Engine Optimisation Strategy (SEO)

The aim of any search engine optimisation strategy is to improve the volume and quality of traffic to a website from search engines like Google via natural search results. Unlike pay per click and affiliate campaigns, visits generated from natural listings are not paid for and can potentially deliver high conversion rates as your company’s products and services are connected to searchers looking for closely related information.

More visitors at a lower cost

The benefits of search engine optimisation (SEO) can’t be ignored. Higher search engine ranking can deliver more visitors to your website at a lower cost. However, achieving high and sustained positions in the search engine results for pre-selected keyphrases requires patience and commitment to a long term search engine optimisation strategy.

A planned and measurable strategy

Our SEO strategy involves the appropriate amount of planning and tools to allow for careful measurement. We focus on an integrated approach, setting the right objectives through demand analysis and the assessing the gap between opportunity and current results. This enables us to set the right objectives and puts in place the right tracking systems and review process to improve search engine optimisation results.

Our search engine optimisation services:

• Goal setting
• Keyword analysis
• Auditing current performance (gap analysis)
• Competitor benchmarking
• Site index coverage and submission
• Content and site optimisation
• SEO link building
• Ecommerce SEO
• Reporting and analytics tools

Search engine optimisation case studies

Don’t just take our word for it - here is a brief selection of our recent success stories:

• Portal Claims - increased organic search engine traffic by 78% in just 3 months.
• UNIBA - 1st place Google.com ranking for international insurance brokers
• Julian Stephens Goldsmith - increased organic search engine traffic by 300% in just 2 months.

Want to know more?

Whether your looking for a local Brighton/London based search engine marketing company, or need an agency to improve search engine ranking internationally, we have the experience and track record to deliver. To find out more about please contact us.