Ecommerce SEO

SEO for ecommerce is often extremely competitive with many companies chasing the same customers using the same keyphrase search terms. Search engine optimisation becomes potentially critical for a company directly selling its goods online and can ultimately make or break a business.

Although the principles of SEO for ecommerce sites are the same as for any website there are several additional factors that need to be considered and factored in order to produce an effective ecommerce SEO strategy.

Ecommerce SEO factors

The major factor effecting SEO performance is the proliferation of poorly designed off-the-shelf ecommerce solutions. Although they may at first appear to offer value for money, they often fail to deliver the standard of code to deliver the level of page optimisation that successful ecommerce SEO requires. For example many systems often produce long, unfriendly URL addresses, which sometimes include long product identification numbers and symbols. This practice has the following detrimental effects:

• Search engines can’t identify keywords with the page URL
• When page is displayed within the search engine listings the URL does not help to describe the page content
• URL is useless for external marketing purposes

SEO friendly shopping cart

At Gravitate Media we can provide a variety of bespoke SEO friendly shopping cart solutions to ensure your ecommerce website is built to fulfil it search potential and is fit for purpose. All our systems utilise URL re-writing as standard in order to integrate with keywords strategy, and at the same time offer more meaning to your end users.

Want to know more?

Based in Brighton, Gravitate Media offer a comprehensive range of ecommerce SEO services to help raise the profile of your online sales business and ultimately bring in more visitors. Please contact us today or find more about our ecommerce development services.