Website Accessibility

Addressing the issues of website accessibility makes sense from a business perspective as well as a moral and legal one. Not only does it allow visitors with certain disabilities to access your content, it also makes your web page accessible to the widest possible audience no matter what their browser, device or connection speed. Why would you want to turn away visitors to your website just because they are using a mobile device, have poor vision or do not have the latest browser technology.

More visitors, lower costs

An accessible web design using ‘Web Standards Compliant’ code is fast loading, can be used on many different devices and can be found more easily by search engines. They are faster to develop, easier to maintain and don’t lock you into a single supplier. All these things add up to more visitors, a better user experience, increased flexibility and ultimately lower costs.

More than box ticking

We often are asked to tender for projects that require certain levels of website accessibility as defined by the WAI guidelines. We can build to any particular standard, including AAA compliancy and have a lot of experience doing so but we also believe that website accessibility is about more than simply ticking boxes. We encourage our clients to focus on their target audience and ascertain which accessibility problems are likely to be the biggest hurdle for their users. In some cases we find that the WAI guidelines are not always the right solution for particular user groups and that an alternative approach may be more appropriate.

Want to know more about accessible web design?

Having a web standards compliant website is one of the best ways of meeting your legal requirements and making sure your online message reaches the widest possible audience. Contact us to find out how to make accessible web design the foundation for your online business.