Project: Coastal West Sussex – Brand Development

Scope: West Sussex County Council

Coastal West Sussex is a Partnership of organisations that have joined together to champion the sustainable development of the coastal communities. Putting people at the heart of regeneration and working across traditional boundaries the partnership is forming the foundations for investment.

As the brand was to represent both the private and public sectors it was felt important that the brand identity appeal across a wide variety of audiences whilst at the same time expressing a commitment to progression and the future.