Project: Cybele – Training and Consultancy

Scope: Brand Identity

Cybele training and consultancy approached us to revisit their existing identity. It became immediately obvious after we had conducted our own audit of their direct competitors and peers that through the personality of the people we had met from Cybele and their unique approach to both their work and their clients that there in lay the differentiator between themselves and their contemporaries.

Whilst deliberately avoiding the handshakes, stick figures and humane ideals normally associated with people skills and training we tried to focus on the feeling we derived from actually meeting and talking to the folk at Cybele.

A more natural stance was immediately adopted using more organic shapes to reflect the natural holistic approach Cybele prefer to employ in their training methods and courses.