Project: Parkers Chartered Accountants & Registered Auditors

Scope: Re-Brand established accountancy firm

Parkers, previously known as The Parker Partnership, are a well-established accountancy practice in Brighton. They needed to update their dated looking ID without losing any of the equity built up over several years.

Having navigated a design process driven by committee, we produced a solution that met with universal approval. The new icon and typeface firmly takes Parkers into the 21st Century but also retains a nod to it's history by containing echoes of the previous I.D. (PP).