Project: PromoCan – Brand Development

Scope: Design Corporate Identity

PromoCan were a unique branding proposition that came as a company with a novel and unique product but with no inherent brand identity at all. The company product was the ability to use the common tin can and use it as a unique and interesting promotional marketing tool.

With no point of reference of and design inheritance to work with allowed the creative to approach the design from a constructive ground up process spurring the creativity on to push the design boundaries even further by allowing the creatives to approach the brand identity from a fresh and also unique point of view.

The result is a fresh aspirational design reflecting the fun, unique appeal of the brand.